In 2004, a yellow silicone gel wrist band was launched as a part of collecting funds by a foundation founded by a international sportsperson for raising money for cancer awareness and research. The colour yellow was chosen because of it’s importance in a particular sport (one in which the founder was involved). Since it’s inception many celebrities and political leaders have wore the band in support of the foundation.NAME THE COMPANY & AD AGENCY WHICH DEVELOPED AND MARKETED THE BAND.
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| JOHN EDWARDS WEARING THE YELLOW BAND |
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