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Tuesday, February 14, 2012

BARBE- 'Q' #7




In 2004, a yellow silicone gel wrist band was launched as a part of collecting funds by a foundation founded by a international sportsperson for raising money for cancer awareness and research. The colour yellow was chosen because of it’s importance in  a particular sport (one in which the founder was involved). Since it’s inception many celebrities and political leaders have wore the band in support of the foundation.NAME THE COMPANY & AD AGENCY  WHICH DEVELOPED AND MARKETED  THE BAND. 

JOHN EDWARDS WEARING THE YELLOW BAND

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